Dove

Dove #ShowUs & Alyona Alyona

We faced the task of changing society’s attitude to online banking and building knowledge about the first neobank in Ukraine. We noticed that FMCG and household appliances categories occupy a large clutter of videos on TV. But we thought, why not make someone else’s advertising work for us and tie specially created cashback and credit videos right after the FMCG and home appliances categories. We called them trailer rollers.

Results:

• The growth of the client base accelerated from 100 to 150 thousand. per month
• Knowledge increased from 27% to 50% in a year
• monobank became the #3 bank for credit cards

Awards: Effie Awards Gold Media Innovation, Gold Finance, Grand Prix