“Lvivske” – Sponsor of the Movie “Dovbush”

Sponsor of the Movie "Dovbush"

Goal:
“Lvivske 1715” sponsors the Ukrainian national football team and awards the best player of each match with its unique football prize, the “Match Lion,” based on fan voting. How can we engage as many fans as possible to vote during the match?

Project Idea:
Offer fans a new voting experience using modern Smart-TV technology on the MEGOGO platform, allowing them to vote for the “Match Lion” during live broadcasts via their TV remote.

Media:
Streaming platform MEGOGO, digital campaigns combining reach and performance strategies. Voter bases were segmented, and activation algorithms were developed to enhance campaign response rates. Prominent football bloggers and sports channels were engaged to ensure targeted communication.

Period: 2023
Results: 27% increase in voting, 81% growth in conversion, and brand image strengthened as innovative.