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Who we are

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

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We are people

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Alina Kotenko

Managing Director

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Kateryna Kozii

Сlient Service Director

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Kirill Prokhur

Client Service Director

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Alexander Gritsay

Head of Strategy & New Business Development

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Olha Sikorska

Head of Media Research

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Oleksandr Martyniuk

New Business Head

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Julia Shcherbak

Digital Head

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Kseniia Kovalska

Digital Strategist

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Oleksandr Devian

HR & Employer Branding Specialist

Our Services

Social Marketing

We seek innovative concepts and exciting initiatives through brand partnerships, sponsorships and advanced digital experiences. By supporting the implementation of influencer marketing as a dynamic strategy, we allow brands to authentically connect with their target audience.

Performance Marketing

By using advanced technologies and data-driven approaches, we design, analyze and optimize your campaigns on various channels in the field of performance marketing. Our goal is to accelerate your business development by delivering measurable results

Measuring ROI

Our skilled team predicts business impact using advanced statistical techniques. We analyze market trends, changes in consumer behavior and economic fluctuations to develop models and simulations that provide insights for predictive decision making

Research and Analytics

Our approach combines thorough research, data analysis and proprietary research to understand market behavior and consumer trends. Using modern tools, we provide valuable insights and predictions that increase the impact of your brand

Communication planning and activation

An integrated planning process coordinates an ecosystem of audiences, channels, platforms and agency partners, optimizing the mix of marketing efforts to meet your key performance indicators (KPIs)

Strategic growth

We identify key audiences and highlight cultural moments in the consumer journey that are critical to driving your business growth

Our clients

Projects